Client: Luxury automotive & premium timepiece brand (concept) Project Type: Digital campaign visuals for social media + display ads Objective: Design cohesive creative assets that elevate brand perception and increase engagement on key digital channels. Challenge: Blend high-end automotive aesthetics with premium watch visuals Create consistent language for multi-format delivery Appeal to affluent social audiences (Instagram / TikTok) My role: Creative concept and visual direction AI-assisted asset generation and refinement Multi-format adaptation (static + short formats) Ensuring cross-platform consistency Solution: Developed a visual system balancing minimal luxury with dynamic motion cues. Created modular templates optimized for social and display ad formats. Results: Campaign assets ready for Meta and TikTok A/B testing Visual language designed for premium audience engagement Templates scalable across formats and channels