Static ad creatives for DTC beauty and cosmetics brands scaling on Meta. I research trending beauty angles, study competitor ads, and build high-converting concepts from scratch — from bold hooks to final visuals. Foundation, lipstick, skincare hybrids, SPF, color cosmetics — I know what stops the scroll in this space. UGC-style ads, before/after layouts, shade-match visuals, ingredient callouts, social proof formats. Full funnel coverage: cold audiences, warm retargeting, post-purchase. When given ad account access, I analyze metrics and build data-driven variations. No briefs needed.